features

Speed to market

The CR Platform is proven and ready to deploy. You could have a fully functional prototype in-store in just four weeks, avoiding a costly and time-consuming development phase. Then we follow a tried and tested process of trial-pilot-rollout, to define and refine the perfect solution. 

Speed to market

features

Optimised content

You’ll benefit from unlimited display space, live merchandising and instantly updateable content – all managed globally, locally or store by store – so your customers see exactly what you want them to. And because you control it directly, you won’t have to rely on third parties to deliver your brand.  

Optimised content

features

Precision targeting

The CR Platform lets you target different consumer types, mind-sets and need states – such as ‘Hunters’ and ‘Browsers’ to ‘Prospects’ – so you build the entire experience around their habits and preferences. By giving different types of shopper ¬different ‘ways in’, you enhance the shopping journey for everyone. 

Precision targeting

features

Personal recommendation

As products and services strive to differentiate, they can create a gap in customer understanding. The CR Platform’s recommendation engines react to a combination of expressed or implied user preferences to generate personalised recommendations – and customers who interact directly are more likely to purchase as a result.  

Personal recommendation

features

Continuous innovation

Technology continues to evolve rapidly – and as new innovations come into play, the CR Platform will enable you to test new ideas, pilot and refine them, then roll them out at speed and scale. It’s designed for constant and continuing innovation. 

Continuous innovation