The CR Platform
The CR Platform is currently powering multiple interactive experiences for adidas, giving the company a proven market advantage over its key competitors.
Deployed in 23 countries and functioning in 17 languages, the CR Platform is driving everything from digital signage and tablet-based apps to fully immersive showpiece features, all controlled from a single command centre.
From conception to delivery, we have worked in a harmonious partnership, and they have consistently delivered the goods. The agency has been outstanding in their commitment to helping us realise this groundbreaking project.
VP of Global Retail Marketing Sport Performance, adidas AG